Aesthetics

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CBD

CBD is said to hold anti-inflammatory and analgesic properties, and may help to treat dry skin, psoriasis, eczema, and acne.

Paris Butler, MD

Described as a paper that sits at the intersection of data and action, plastic and reconstructive surgeon Paris Butler, MD, says this research provides a roadmap to diversifying surgical leadership.

Jeffrey S. Dover, M.D.

Is the Pandemic an Anti-Ager?

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Despite the COVID-19 negatives, Dr. Jeffrey Dover believes it may be responsible for resetting the standard American beauty regimen.

Joel Cohen, MD

My Favorite Device

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Devices are a huge investment and deciding to bring one into your practice is significant. Three Aesthetic Authority EAB members share their favorites.

Business Tip of the Week: September 7-11

Know Your Target Market

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Whether you’re just starting out or have an established practice, consultant Cheryl Whitman offers sage advice for matching service offerings with your target market.

Dr. Annalisa Calisti

Instagram Lip Deception

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Volume augmentation and lip harmonization—thousands of images and videos show amazing results advertised through social network. But are they ‘real’?

Katerina Gallus, MD

From changing demographics to procedure combinations and approach, Dr. Katerina Gallus says today’s mommy makeover has gotten a makeover itself.

aesthetic practice marketing

The cosmetic surgery industry is currently in the mature marketing phase, says practice consultant Catherine Maley, who compares the old growth funnel with the new and explains how to survive in today’s marketplace.