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  • Practice Management

Integrate New Technologies For Increased Profitability


This week, Cheryl Whitman shares how to integrate new technologies, treatments, and procedures for increased profitability in the practice.

business tip of the week

Integrate New Technologies For Increased Profitability

Looking To Increase Your Profitability? Add The Newest Technology, Treatments, And Procedures!

There are several strategies for an Aesthetic Medical Practice to increase its profitability. For example, work longer hours; raise fees; see more patients; sell bundled services in advance; cut costs; or, add the newest technology, treatments and procedures. With the vast majority of patients seeking non-invasive or minimally invasive procedures, staying abreast of the latest non-invasive advances in your specialty area can increase your service offerings and profitability. Many new treatments and procedures require minimal investment in new technology. You may be able to broaden your patient base with these expanded service offerings and increase your profits with little additional investment. Finally, monitor your competition to identify gaps in their offerings that may provide your practice an opportunity to profitably fill the need. “I recommend you become known as the premier, state-of-the-art Aesthetic Medical Practice in your area by providing your patients with exceptional customer service while delivering the best possible outcomes and the newest technology, treatments and procedures. This helps ensure your practice will be Beautifully Profitable, Forever Profitable.”

Cheryl Whitman

Cheryl Whitman

This tip is adapted from “Beautifully Profitable, Forever Profitable,” by Cheryl Whitman.

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Have a practice management question or topic you’d like us to cover? Let us know! aestheticauth@gmail.com​.

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