Aesthetics

Latest News



business tip of the week

Patient Loyalty Is Golden

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This week, Cheryl Whitman highlights the benefits of patient loyalty programs as a less expensive option to retain existing patients and create advocates for the practice.

skin tightening

Percutaneous devices put the energy where it’s needed for nonsurgical skin tightening, allowing for multiple dimensions of tightening and modification of the fatty tissue layer.

Dr. Michael Kluska

Device Review: Bodytite

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In this monthly technology review, Dr. Michael Kluska examines Bodytite by InMode, including device overview, cost, ROI, patient perceptions, and candidate considerations.

Dr. Parker A. Velargo

Dr. Parker A. Velargo discusses the increased popularity of buccal fat reduction for facial contouring in his recent presentation at the AAFPRS 2020 virtual meeting.

facial rejuvenation

There are plenty of tools available to keep patients looking rested, youthful, even beautiful, but it’s the way they’re used that creates either natural- or unnatural-looking results.

Retinoids

Dr. Zoe Diana Draelos says using retinoids for anti-aging can be advantageous but also cautions the need for skin barrier preparation first.

business tip of the week

Public Relations Strategies

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This week, Cheryl Whitman explains the need for a strong relationship between aesthetic practices and media representatives in the industry.

Zoe Diana Draelos, M.D., outlines some challenges encountered while cleansing the skin, and answers questions about hand washing hygiene and microbiome cleansing products.