This week, Cheryl Whitman explains the importance of consciously creating a cohesive personal and professional brand to stand out.
Your Brand Is Likely To Be One Of The Most Valuable Assets Of Your Practice.
A compelling and memorable brand can create patient loyalty that becomes a preference; strong enough to overcome intense competition and price differences. This means your brand has a direct correlation to your bottom line. As an Aesthetic Medical Practice, your brand is driven by how you serve your patients, the products and services you offer, your social media presence, your community involvement, and so much more. For a physician, a personal brand is extremely powerful. It sends a clear message about who you are and what you offer. It sets you apart from every other physician in your specialty and can position you as an expert who is sought out by patients and prospects. Your brand is how your target market perceives you. Consciously creating your own brand is extremely powerful and directly affects the success of your practice.
This tip is adapted from “Beautifully Profitable, Forever Profitable,” by Cheryl Whitman.
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