Banner - NPPA Connect

Aesthetics

Latest News



Joel Cohen, MD

My Favorite Device

By

Devices are a huge investment and deciding to bring one into your practice is significant. Three Aesthetic Authority EAB members share their favorites.

Business Tip of the Week: September 7-11

Know Your Target Market

By

Whether you’re just starting out or have an established practice, consultant Cheryl Whitman offers sage advice for matching service offerings with your target market.

Dr. Annalisa Calisti

Instagram Lip Deception

By

Volume augmentation and lip harmonization—thousands of images and videos show amazing results advertised through social network. But are they ‘real’?

Katerina Gallus, MD

From changing demographics to procedure combinations and approach, Dr. Katerina Gallus says today’s mommy makeover has gotten a makeover itself.

aesthetic practice marketing

The cosmetic surgery industry is currently in the mature marketing phase, says practice consultant Catherine Maley, who compares the old growth funnel with the new and explains how to survive in today’s marketplace.

skincare

Parabens may not have a great reputation in consumer circles, but according to Dr. Zoe Draelos, they’re still the safest preservative for skincare products.

Zoe Diana Draelos, M.D., explains the role of preservatives in skincare products and the general safety and efficacy of products when it comes to protecting the skin against environmental factors.

Cheryl Whitman

Are you interested in growing your aesthetic medical practice? A medspa may be the solution (and you might already have one and just don’t realize it).

defined chin

Addressing the Double Chin

By

Dr. Anna Chacon discusses three common treatment options for improving the appearance of a full, sagging, or wrinkled neck.