Isabella Camacho-Hubbard, MD, highlighted the ongoing narrative that sunscreen is somehow “bad” or dangerous, calling the misconception especially frustrating given the overwhelming evidence supporting sunscreen’s role in skin cancer prevention. Speaking from the perspective of a Mohs surgeon who treats skin cancer daily, she underscored that sunscreen can quite literally save lives by helping prevent melanoma and other serious skin cancers.
Patrick Burnett, MD, PhD, pointed to the influence of TikTok and viral skin care trends, noting that patients frequently arrive with social media-inspired routines and products. However, he expressed cautious optimism that core sunscreen messaging has remained relatively intact despite the noise online. According to Burnett, patients increasingly understand that consistent application and reapplication of SPF 30 sunscreen may be more important than chasing extremely high SPF numbers.
Maxwell Stock discussed the growing consumer interest in mineral sunscreens, particularly amid concerns about chemical formulations. He noted that newer technologies are improving the cosmetic elegance of mineral products while emphasizing that sunscreen alone is not enough. Proper application, frequent reapplication, and physical sun protection, such as protective clothing, remain critical components of comprehensive sun safety.
Maryanne Makredes Senna, MD, focused on patient-centered counseling, particularly among individuals hesitant to wear sunscreen. While she continues to recommend sunscreen use—including mineral formulations for certain patients with alopecia concerns—she stressed the importance of meeting patients where they are rather than alienating them through judgment. Encouraging ongoing dermatologic care, especially among high-risk patients with heavy sun exposure habits, remains essential.
Finally, Michael Gold, MD, criticized the growing influence of “Doctor Google,” Instagram, and TikTok, warning that unverified skin care advice from influencers can mislead patients and compromise skin health. He emphasized that dermatologic recommendations should remain grounded in scientific evidence and proven treatments rather than viral trends.
