Derms using social media must remember to be prompt, professional

September 1, 2010

Experts say a few clear rules will help physicians effectively engage patients via social media. They advise making a plan and writing a policy that delineates privacy and other requirements. Avoid postings that sound like sales pitches, and don't "friend" your patients.

Key Points

National report - Experts say a few clear rules will help physicians effectively engage patients via social media. They advise:

However, postings must not sound like sales pitches, she cautions.

"People sense that after a blog or two," and tune out, he says. He is chief of dermatology, Orlando Regional Medical Center, and director of the Meisenheimer Clinic.

Alternately, dermatologists can produce several messages at once, then schedule automatic publication throughout the day or week.