A mission statement is a powerful tool that can drive practice growth, productivity and success when thoughtfully developed and properly utilized.
If you’re like many dermatology practices, you haven’t gotten around to writing a mission statement. Or maybe you did but that was a decade ago and you don’t realize it really needs an evaluation and, likely, a revision. You might wonder how a sentence or short phrase could really affect your practice. But truly, a mission statement is a powerful tool that can drive practice growth, productivity and success when thoughtfully developed and properly utilized.
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Sometimes practice leaders determine the goals of their practice but fall short of communicating the purpose, goals and performance standards in a way that inspires both patients and staff. An actionable mission statement is an excellent tool to begin to accomplish all of this.
Setting aside the proper amount of time and energy to do this well is a cost to your practice. That’s why it’s important that everyone involved understands the potential benefits to the practice by following through on careful development and application of a mission statement. Here are some of the most impactful benefits and key reasons every practice should have a mission statement:
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An unfortunate fact is that a vast amount of business’s mission statements are stale and meaningless because they either are too vague or too lofty. How will you measure if you’ve succeeded this year in “providing the best dermatological service in the world”? Being ‘best’ means different things to different people for one, and how could any practice determine their standing among their world-wide colleagues? To succeed you need to narrow your focus and not try to be all things to all people; don’t be afraid to use polarizing, interesting words that not every other practice in your specialty could or would use – this is your opportunity to put to paper what makes your practice unique and the passion that drives you to aspire to greatness. An example of this is an audiology practice client of mine that is particularly passionate about providing honest services with good value to patients in a field where they believe patients are often treated dishonestly and sold sub-quality non-prescription products that don’t meet their needs. Their mission statement was simple: To give our patients the honest hearing healthcare they deserve.
NEXT: Develop or revise your mission statement
If you’re ready to take the plunge and finally develop your mission statement - or revise an aging one - keep these tips in mind for optimal results:
Crafting a relevant mission statement can bring your practice together as a team, inspire confidence in patients, and help your practice define and meet performance goals! Now that’s a great ROI – but it’s up to you to make it happen!
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