WDS launches threeoo-year sun safety campaign

August 1, 2005

San Francisco — A three-year sun safety campaign by the Women's Dermatologic Society (WDS) will offer students and families in 15 cities information about protecting themselves from sun exposure.

The WDS launched its "Families Play Safe in the Sun" campaign June 30 in Boston. The community service program, funded by a $1 million grant from the 3M Foundation, will enlist dermatologist volunteers from among the society's 1,200 members nationwide.

Volunteers contributed 100 hours to the Boston effort, interacting with an estimated 10,000 people in public events at the Harborfest and the New England Aquarium, according to the society.

The society also planned to conduct screenings and offer educational activities Aug. 4-7 in conjunction with the 3M Championship Golf Tournament in Minneapolis.

In July, the WDS received the American Academy of Dermatology's 2005 Gold Triangle Award for the society's 2004 "Play Safe in the Sun at LPGA" campaign, held to raise awareness about sun safety in the golf community.