Thermage offers 'turnkey' marketing resource

Hayward, Calif. - Thermage® is introducing a way for physicians to "drive practice success."

Thermage http://PatientBuilder.com/ ( http://www.thermage.com/patientbuilder) is a new on-line marketing resource, according to the company. The new tool will allow Thermage customers to effectively reach existing and new patients, expand their practices and leverage marketing dollars, according to Sherree Lucas, vice president of marketing for Thermage.

"Some of the biggest challenges facing physicians marketing their practices are having the expertise, resources and time to develop and execute effective marketing campaigns," she says. "We are launching Thermage http://PatientBuilder.com/ to provide a turnkey solution for our customers that provides customizable advertising agency-quality materials at the push of a button. The materials, including recently launched Body by Thermage™ and Eyes by Thermage™ marketing campaigns, have been developed based on extensive consumer research that Thermage has conducted over the past 12 to 14 months."

In January 2006, the company unveiled Body by Thermage, a new brand that reflects the company's direction and encompasses a full suite of procedures, such as face, eyes, arms, abdomen, buttocks, legs and hands. Thermage http://PatientBuilder.com/ has been developed to support the promotion of the new brand.