Aesthetic practice management and marketing expert Catherine Maley offers valuable advice for reaching new patients during the COVID-19 crisis. Creating or refining your strategic virtual consultation plan is an opportunity to build your list of prospective patients.
“Everyone is online. You’re online offering free virtual consultations… You now have so many more prospective patients who know your name, who know you.”
Maley discusses digital options, using educational tools and capturing consent, and makes these specific recommendations:
Use Zoom video conferencing.
Send patients an email letting them know you offer virtual consults for their privacy, convenience and safety.
Post on social media, “Now offering virtual consultations.”
Send patients to a webpage where patients provide name, cell phone and email.
Have alerts in place for practice coordinator to respond immediately for procedure details and brief medical history.
Send a welcome email with Zoom link.