Dermatology’s growing focus on skin longevity demands clear definitions, validated outcomes, and rigorous evidence beyond anti-aging claims.
|Videos|March 23, 2020
COVID-19 Creates Virtual Consult Opportunity
Catherine Maley offers valuable advice for building your prospective patient list by implementing a strategic virtual consultation plan.
Advertisement
Aesthetic practice management and marketing expert Catherine Maley offers valuable advice for reaching new patients during the COVID-19 crisis. Creating or refining your strategic virtual consultation plan is an opportunity to build your list of prospective patients.
“Everyone is online. You’re online offering free virtual consultations… You now have so many more prospective patients who know your name, who know you.”
“Everyone is online. You’re online offering free virtual consultations… You now have so many more prospective patients who know your name, who know you.”
Maley discusses digital options, using educational tools and capturing consent, and makes these specific recommendations:
- Use Zoom video conferencing.
- Send patients an email letting them know you offer virtual consults for their privacy, convenience and safety.
- Post on social media, “Now offering virtual consultations.”
- Send patients to a webpage where patients provide name, cell phone and email.
- Have alerts in place for practice coordinator to respond immediately for procedure details and brief medical history.
- Send a welcome email with Zoom link.
Advertisement
Related to this article
Castor oil has become a popular social media remedy for thicker, longer hair, but evidence supporting its ability to stimulate hair growth remains limited.
Can “Botox in a bottle” really rival injectable neuromodulators? We examine the evidence behind topical peptide serums and Argireline.
Advertisement
Advertisement
Trending on Dermatology Times
1
AAD, HS Foundation Issue First Joint Hidradenitis Suppurativa Guidelines
2
Dupilumab Associated With Lower Atopic March Risk in Pediatric Atopic Dermatitis
3
Individualizing Systemic Therapy for Alopecia Areata Across Patient Cases
4
Skin Longevity Needs Evidence, Not Hype
5