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Can you use social media to attract new patients?


In part one of our interview with Adam Friedman, M.D., FAAD, he discusses the data from a recent survey study that examines the influence of dermatologists' social media use on attracting new patients.

The answer: Yes, but only if you use it correctly.

Dr. Friedman discusses the data from a recent survey study published in the Journal of Drugs in Dermatology1, which sheds a light on the role social media plays in attracting new patients to your practice.

Coming soon: In our next video, Dr. Friedman will highlight who is most likely to seek out a dermatologist via social media and how that data relates to another study published in the Journal of the American Academy of Dermatology2, which looks at the top social media influencers in dermatology today.


1. Murphy EC, Nelson K, Friedman AJ. The Influence of Dermatologists' Use of Social Media on Attracting Patients. J Drugs Dermatol. 2020;19(5):532-538.

2. Sierro TJ, Young PM, Kassabian SK, Wu KK, Armstrong AW. Dermatologists in social media: A study on top influencers, posts, and user engagement. J Am Acad Dermatol. 2020;

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