Can you use social media to attract new patients?

The answer: Yes, but only if you use it correctly.

Dr. Friedman discusses the data from a recent survey study published in the Journal of Drugs in Dermatology¹, which sheds a light on the role social media plays in attracting new patients to your practice.

Coming soon: In our next video, Dr. Friedman will highlight who is most likely to seek out a dermatologist via social media and how that data relates to another study published in the Journal of the American Academy of Dermatology², which looks at the top social media influencers in dermatology today.

References:

1. Murphy EC, Nelson K, Friedman AJ. The Influence of Dermatologists' Use of Social Media on Attracting Patients. J Drugs Dermatol. 2020;19(5):532-538.

2. Sierro TJ, Young PM, Kassabian SK, Wu KK, Armstrong AW. Dermatologists in social media: A study on top influencers, posts, and user engagement. J Am Acad Dermatol. 2020;