This Week in Aesthetics: June 7 – June 11

This week in aesthetics, Paul Nassif, MD, discusses how to build a skin care brand, the NPD Group reported the changing 2020 skin care trends due to the COVID-19 pandemic, experts highlight the trend of minimally invasive procedures using MyEllevate, and Gary Linkov, MD, provides an overview of beard and eyebrow grafting that is gaining popularity.

Paul Nassif, MD: Building a Successful Skin Care Brand

Creating a skin care line involves dedication, product testing, clinical trials, marketing, sales, and yes, a lot of money.

2020 Skin Care Trends

Women’s use of facial skin care products saw a significant rise in 2020 due to the COVID-19 pandemic, according to The NPD Group, a market research company.

MyEllevate Reinforces Trend of Minimally Invasive Procedures 

Expert physicians highlight the rise in minimally invasive procedures using the MyEllevate light guided suture technology for neck and facial rejuvenation.

The Growing Rate of Facial Hair Transplants

Facial hair grafting is becoming an increasingly popular procedure with methods such as follicular unit extraction (FUE) and follicular unit transplantation (FUT) to improve the hair appearance of beards and eyebrows.