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Quality service boosts dermatology practices during recession

Article

The recession is reminding dermatologists about the importance of excellent service, savvy marketing and a personal touch, experts say. They share lessons for riding out the recession.

Key Points

National report - The recession is reminding dermatologists about the importance of excellent service, savvy marketing and a personal touch, experts say. They share these lessons:

"Any practice spending more on Yellow Pages ads than SEO or Web development is going down the wrong path," he says.

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