Marketing M.D.s

January 1, 2003
Tricia Hyland Krizner

Jason Myers, D.O., and Lorah Wright, D.O., left a large, hospital-affiliated practice in Traverse City, Mich., to form their own family practice. Recognizing a growing market for cosmetic procedures, the enterprising doctors added a laser skin clinic with the hope of fattening the bottom line. J.P. Huntington and his wife,