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How Can Patients Benefit From New Device, TruFacial?


Founder Dina El-Sherif, MBA, gave an in-depth overview of the at-home facial rejuvenation device and its 3-step process at AAD 2024.

“TruFacial came to mind during COVID-19. We were locked up and we couldn't go anywhere. I missed having my in-office facial treatments; I couldn't go into the offices. So, an "ah-ha" moment happened one evening where I thought, ‘I wish I had something right here in my bathroom to exfoliate my skin, hydrate my skin, take care of my skin, and make my skin healthy.’ And that is how the idea of TruFacial came about,” said Dina El-Sherif, MBA, in an interview with Dermatology Times at the 2024 American Academy of Dermatology Annual Meeting in San Diego, California.

Sherif is the founder and CEO of TruFacial, an at-home skin rejuvenation device. Sherif, with her medical aesthetic industry knowledge, partnered with her father, Mahmoud El-Sherif, PhD, an inventor with over 30 patents and a member of Who's Who of American Inventors, to develop TruFacial.

Sherif reviewed the mechanism of action of TruFacial, which includes 3 device tips for microneedling, massaging, and exfoliating. The device also comes with 3 serums for acne, hydration, and anti-aging. The microneedling tool should be replaced after 8 treatments, and the TruFacial device comes with a cleaning solution for the microneedling tip.

In her interview with Dermatology Times, Sherif expressed the importance of developing an at-home device that is clinically effective, but also safe. TruFacial is currently conducting 3 studies on the safety and efficacy of TruFacial, with clinical study guidance from Kristine Romine, MD, FAAD; Lesley Loss, MD, FAAD; and Richard Ferrara, MD, FAAD.

“We're doing a hydration study, we're doing an acne study, and we're doing a skin rejuvenation study for fine lines, wrinkles, tone, texture, and more. We also just finished a consumer market study with over 100 consumers. We wanted to make sure that we were getting the same results that you would get with in-office facial devices...We have a lot of KOLs that back us up,” said El-Sherif.

El-Sherif and TruFacial’s training team are available for questions for dermatologists about the device, and patients are directed to their dermatologists familiar with TruFacial for questions before purchasing or about the device. Dermatologists who are unfamiliar with TruFacial but who are receiving questions about the device can also work with TruFacial’s training team for more information.

El-Sherif concluded that dermatologists Romine, Loss, Ferrara, and others have noted that TruFacial can be beneficial for patients to use before their more advanced in-office procedures to help prep and balance the skin.


About TruFacial. TruFacial. Accessed March 12, 2024. https://trufacial.com/

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