This Week in Aesthetics: October 19-23

This week in aesthetics, physicians discuss practice management concerns, including social media strategy and essential office policies; Dr. Jill Waibel explains innovations in scar treatment; Cheryl Whitman highlights the importance of staff training; Dr. Anna Chacon talks topical botulinum toxin; and Drs. Gary Linkov and Wendy E. Roberts detail how to start a hair practice.

Making Social Media Work

While approaches to social media vary, defined brand, mission, and personality are musts for practice success.

Innovations in Scar Treatment

Dr. Jill Waibel offers a multi-course menu of treatments, with the ablative fractional laser as the main course, designed to improve scar color, collagen, and discomfort.

Create A Winning Team, Improve Staff Performance

This week, Cheryl Whitman highlights the importance of creating a well-trained staff through continued training opportunities.

Topical Botulinum Toxin: An Update

Dr. Anna Chacon examines the possibility and likelihood of a topical botulinum toxin to join the injectable anti-aging ranks.

Essential Office Policy Pearls

Drs. Brook Jackson and Vivian Bucay share essential office policies they say keep their practices running smoothly and efficiently.

Starting a Hair Practice

Hair loss is a hybrid disorder, requiring a medical foundation in how to diagnose hair loss and skill sets in procedural treatments.