How to interact with colleagues on social media

Jun 25, 2020, 7:15pm

In part three of our video interview with Adam Friedman, M.D., FAAD, he discusses some of the benefits and pitfalls of colleague-to-colleague engagement on social media.

Previously: What do patients want to see from dermatologists on social media? Hint: It’s not your most recent selfie.

Dr. Friedman explores the complexities of colleague-to-colleagues interaction online and emphasizes the need for evidence-based social media guidelines to ensure meaningfully use and accurate messaging.

In case you missed it: Adam Friedman, M.D., FAAD, answers the question: Can you use social media to attract new patients?

Coming soon: Dr. Friedman details what dermatologists should keep in mind when posting to social media.

References:

1. Murphy EC, Nelson K, Friedman AJ. The Influence of Dermatologists' Use of Social Media on Attracting Patients. J Drugs Dermatol. 2020;19(5):532-538.