In part three of our video interview with Adam Friedman, M.D., FAAD, he discusses some of the benefits and pitfalls of colleague-to-colleague engagement on social media.
Previously: What do patients want to see from dermatologists on social media? Hint: It’s not your most recent selfie.
Dr. Friedman explores the complexities of colleague-to-colleagues interaction online and emphasizes the need for evidence-based social media guidelines to ensure meaningfully use and accurate messaging.
In case you missed it: Adam Friedman, M.D., FAAD, answers the question: Can you use social media to attract new patients?
Coming soon: Dr. Friedman details what dermatologists should keep in mind when posting to social media.
1. Murphy EC, Nelson K, Friedman AJ. The Influence of Dermatologists' Use of Social Media on Attracting Patients. J Drugs Dermatol. 2020;19(5):532-538.