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How to interact with colleagues on social media
In part three of our video interview with Adam Friedman, M.D., FAAD, he discusses some of the benefits and pitfalls of colleague-to-colleague engagement on social media.
Previously: What do patients want to see from dermatologists on social media? Hint: It’s not your most recent selfie.
Dr. Friedman explores the complexities of colleague-to-colleagues interaction online and emphasizes the need for evidence-based social media guidelines to ensure meaningfully use and accurate messaging.
In case you missed it: Adam Friedman, M.D., FAAD, answers the question: Can you use social media to attract new patients?
Coming soon: Dr. Friedman details what dermatologists should keep in mind when posting to social media.
References:
1. Murphy EC, Nelson K, Friedman AJ. The Influence of Dermatologists' Use of Social Media on Attracting Patients. J Drugs Dermatol. 2020;19(5):532-538.
