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In part two of our conversation with Adam Friedman, M.D., FAAD, he offers insight on which patients look for a dermatologist on social media and what types of content produce the most engagement online.
So, what do patients want to see from their dermatologists online?
Hint: It's not your most recent selfie.
Dr. Friedman explains data from a recent survey study published in the Journal of Drugs in Dermatology1 offers insight on which patients seek out a dermatologist via social media and what types of content they look for, while touching on the controversy associated with some of dermatology's top social media influencers2.
Did you miss part one? Adam Friedman, M.D., FAAD, answers the question: Can you use social media to attract new patients?
Coming soon: Dr. Friedman discusses colleague-to-colleague engagement on social media, HIPAA compliance concerns and the need for evidence-based guidance on how dermatologists can use social media in a meaningful way.
1. Murphy EC, Nelson K, Friedman AJ. The Influence of Dermatologists' Use of Social Media on Attracting Patients. J Drugs Dermatol. 2020;19(5):532-538.
2. Sierro TJ, Young PM, Kassabian SK, Wu KK, Armstrong AW. Dermatologists in social media: A study on top influencers, posts, and user engagement. J Am Acad Dermatol. 2020;