What do patients want to see from dermatologists on social media?

So, what do patients want to see from their dermatologists online?

Hint: It's not your most recent selfie.

Dr. Friedman explains data from a recent survey study published in the Journal of Drugs in Dermatology¹ offers insight on which patients seek out a dermatologist via social media and what types of content they look for, while touching on the controversy associated with some of dermatology's top social media influencers².

Did you miss part one? Adam Friedman, M.D., FAAD, answers the question: Can you use social media to attract new patients?

Coming soon: Dr. Friedman discusses colleague-to-colleague engagement on social media, HIPAA compliance concerns and the need for evidence-based guidance on how dermatologists can use social media in a meaningful way.

References:

1. Murphy EC, Nelson K, Friedman AJ. The Influence of Dermatologists' Use of Social Media on Attracting Patients. J Drugs Dermatol. 2020;19(5):532-538.

2. Sierro TJ, Young PM, Kassabian SK, Wu KK, Armstrong AW. Dermatologists in social media: A study on top influencers, posts, and user engagement. J Am Acad Dermatol. 2020;