As COVID-19 restrictions are lifted and practices are opening back, many Americans are ready to come out from behind their masks. As they do, they want to look and feel their best, whether re-engaging with their families, friends and coworkers or addressing non-urgent health concerns that may have been put on hold at the height of the pandemic.
This wave of recovery is building powerful, pent-up demand for medical and aesthetic dermatology. To take full advantage, dermatologic practices need to optimize patient management, master financial and tax strategies and leverage new income streams, from launching aesthetic services to capturing fast-growing new markets such as Gen Zs and Millennials, people with skin of color and gender diverse individuals.
Dermatology Times®’s Road to Recovery webinar sponsored by Aerolase, provides all the tools dermatologists need to build out practice value and better serve both patients and team members. Four experts provide thought-leading recommendations for making sure your practice taps into the upside ahead.
Zoe Diana Draelos, MD, is a research and clinical board-certified dermatologist and a Fellow of the American Academy of Dermatology. She is in solo private practice in High Point, North Carolina, and a Consulting Professor of Dermatology at Duke University.
Sarah Jackson, MD, FAAD, is a board-certified dermatologist who specializes in medical, cosmetic, and laser dermatology. In addition to her private practice, Dr. Jackson is an associate clinical professor in the Department of Dermatology at Louisiana State University in Baton Rouge.
Carole Foos is a Certified Public Accountant (CPA), group partner with Cincinnati, Ohio-based OJM group, and tax consultant to OJM clients, including physicians and their practices. Foos has over 25 years of experience in accounting, tax planning and financial consulting. She was formerly a manager in the tax department of a Big 4 firm and spent several years in public accounting at local firms.
Jason Staback, PA-C, specializes in general and cosmetic dermatology for South Jersey Dermatology Center’s office in Toms River, New Jersey. He is a board-certified physician assistant (PA) with extensive training in cosmetic, medical, and surgical dermatology. He has been practicing for over 19 years, focusing on cosmetic dermatology and has extensive experience in skin of color and skin pigmentation disorders. Staback is vice president of the New Jersey Society of Dermatology Physician Assistants. He has been a board member of Maui Derm and is the medical liaison for Aerolase.
Listen in as these KOLs share success strategies on some of today’s vital practice management topics:
- How to determine which COVID-19 protocols to keep and which to eliminate
- How to keep patients and team members safe, and now to communicate that message
- How to ramp up operations and staffing for this upturn without over-reaching cash flow
New Business Opportunities:
- Which new services have the best return on investment
- How to launch or grow aesthetic services
- How to make the buying decision on new devices
- What services will open up new markets among younger patients, people with skin of color and diverse genders
- How to monetize telehealth in a changing regulatory environment
Financial and Tax Strategies:
- What dermatologists need to know about the new tax plan
- What questions to ask about possible mergers, investments from private equity funds and acquisitions
- What changes are ahead payroll taxes, loan forbearance and state tax codes
- What should be included in a checkup on liability insurance—from teledermatology-related services to cyber attacks
The webinar will be held on Wednesday, June 16 from 6 pm- 7pm EST. Come prepared with questions for the Q&A section of this live webinar. To register for this event, click here.