• Dry Cracked Skin
  • General Dermatology
  • Impetigo
  • Eczema
  • Alopecia
  • Aesthetics
  • Vitiligo
  • COVID-19
  • Actinic Keratosis
  • Precision Medicine and Biologics
  • Rare Disease
  • Wound Care
  • Rosacea
  • Psoriasis
  • Psoriatic Arthritis
  • Atopic Dermatitis
  • Surgery
  • Melasma
  • NP and PA
  • Anti-Aging
  • Skin Cancer
  • Hidradenitis Suppurativa
  • Drug Watch
  • Pigmentary Disorders
  • Acne
  • Pediatric Dermatology
  • Practice Management
  • Inflamed Skin

Word Of Mouth Marketing Is The Best


This week, Cheryl Whitman details the importance of understanding and implementing a professionally executed patient referral program.

business tip of the week

Word Of Mouth Marketing Is The Best

Get Your Patients Telling Their Friends About You.

In a successful Medical Practice, patient referrals account for up to 80% of patient volume. This makes patient referrals the life blood of your practice and this is even more true for Aesthetic Medical practices. Don’t leave referrals to chance! Every practice needs a professionally executed patient referral program to ensure a steady flow of new patients. Develop a patient referral program and train your staff on when and how to ask for referrals. Word of mouth is the most effective form of marketing. And according to marketing giant, McKinsey & Company, “Word of mouth generates more than twice the sales of paid advertising” Start your referral program today!

Cheryl Whitman

Cheryl Whitman

This tip is adapted from “Beautifully Profitable, Forever Profitable,” by Cheryl Whitman.

For more practice management tips, click here.

Have a practice management question or topic you’d like us to cover? Let us know! aestheticauth@gmail.com​.

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