- General Dermatology
- Eczema
- Alopecia
- Aesthetics
- Vitiligo
- COVID-19
- Actinic Keratosis
- Precision Medicine and Biologics
- Rare Disease
- Wound Care
- Rosacea
- Psoriasis
- Psoriatic Arthritis
- Atopic Dermatitis
- Melasma
- NP and PA
- Skin Cancer
- Hidradenitis Suppurativa
- Drug Watch
- Pigmentary Disorders
- Acne
- Pediatric Dermatology
- Practice Management
Top Business Tips of 2020
Cosmetic marketing professional Cheryl Whitman details her top 12 business tips of 2020 for a successful aesthetic medical practice.
Whether you’re just starting out or have an established practice, consultant Cheryl Whitman offers sage advice for matching service offerings with your target market.
2. Tips For A More Successful Practice
In our tip this week, Cheryl Whitman offers 3 simple measures that can help to grow your practice.
This week, Cheryl Whitman explains how to keep your business healthy while understanding key financial metrics.
4. Word Of Mouth Marketing Is The Best
This week, Cheryl Whitman details the importance of understanding and implementing a professionally executed patient referral program.
This week, Cheryl Whitman highlights the need for practice service offerings that balance tried-and-true treatments with newer, must-have-now offerings.
6. Something Old, Something New
This week, Cheryl Whitman recommends researching trends in aesthetic medicine and local treatment demand to enhance profit margins.
7. Create A Winning Team, Improving Staff Performance
This week, Cheryl Whitman highlights the importance of creating a well-trained staff through continued training opportunities.
8. Your Brand – The Key To Practice Growth
This week, Cheryl Whitman explains the importance of consciously creating a cohesive personal and professional brand to stand out.
9. Public Relations Strategies
This week, Cheryl Whitman explains the need for a strong relationship between aesthetic practices and media representatives in the industry.
10. Integrate New Technologies For Increased Profitability
This week, Cheryl Whitman shares how to integrate new technologies, treatments, and procedures for increased profitability in the practice.
This week, Cheryl Whitman highlights the benefits of patient loyalty programs as a less expensive option to retain existing patients and create advocates for the practice.
12. Virtual Retail Has A Strong Future
This week, Cheryl Whitman highlights the need for practices to embrace and expand their online presence through social media sites and retail opportunities during the pandemic.
