The vast majority of us have a fear of public speaking, but much of this fear can be dissolved with practice and preparation. What follows are some practical tips for the dermatologist in how to get and stay involved with the media.
Dr. PalmThe idea of being on camera for most of us is anxiety-provoking, unless you are the rare bird that likes to mug up for the camera. The vast majority of us have a fear of public speaking, but much of this fear can be dissolved with practice and preparation. What follows are some practical tips for the dermatologist in how to get and stay involved with the media.
Here is the collective response from myself, and a host of experts including the following panel:
Being selected for an on-air segment can be tricky. Many successful physicians use professional help, i.e., a PR agency. These specialistis’ job is to make and maintain connections with the media and put you in front of them.
However, with some persistence, a dermatologist can successfully engage the media. Dedication and time are needed. Continual, varied and frequent communication with booking agents, producers, anchors, and reporters are required, and gaining these contacts take time. Short, brief emails are helpful, as are press releases and electronic links to recent video coverage of your self.
Preparation is key for a successful outcome during a TV interview. Get all of the specifics on the interview:
The following tips are generalized but serve the majority of media interactions.
It is rare that an interviewer is adversarial - the vast majority of anchors and reporters want a great story and this relies on the cooperation of the interviewee (you).
If you are caught in a situation in which the interviewer is mean-spirited, off-topic, or leading you into uncomfortable territory, remember a few simple tips.
It is important to always be respectful to the media. Here is an abbreviated list of best practices for follow-up following a media appearance:
More on how to be media savvy: