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Galderma’s Cetaphil brand is partnering with Camp Wonder, an initiative of the Children’s Skin Disease Foundation, by donating a portion of the proceeds of a special edition moisturizing cream to the camp, as well as granting $100,000 to fund camp activities.
Fort Worth, Texas - Galderma’s Cetaphil brand is partnering with Camp Wonder, an initiative of the Children's Skin Disease Foundation (CSDF), by donating a portion of the proceeds of a special edition moisturizing cream to the camp, as well as granting $100,000 to fund camp activities.
The partnership kicked off in June 2012, to coincide with this year’s Camp Wonder event.
Camp Wonder is a medically staffed summer program that gives children ages 7 to 16 who suffer from serious and fatal skin diseases the opportunity to feel "normal" and simply have fun. The weeklong camp is fully funded by the CSDF, an organization founded in May 2000 by Francesca Tenconi.
"Every child deserves to know what it feels like to just be a kid - to swim, hike and play with others their age," Ms. Tenconi says. "And families of children suffering from serious skin problems often need financial support. Since Camp Wonder is free for campers, I rely on the generosity of individual donators and brands like Cetaphil to transform my vision into reality to help these kids."
Cetaphil’s sponsorship of Camp Wonder will take shape through various initiatives. To raise awareness of the event, a special edition of Cetaphil moisturizing cream will be sold exclusively through Walgreens. A portion of the proceeds from the sale of each jar will go to Camp Wonder and the CSDF.
Galderma Laboratories employees volunteered at this year's camp and provided Cetaphil products to use on site. Since many families are burdened by the cost of care, Cetaphil will also supply a grant for campers to receive Cetaphil products throughout the year to care for their skin, according to company reports. Cetaphil also has enlisted the help of celebrities to sign cards that will be given to campers. For each card signed, Cetaphil made an additional donation equivalent of the cost of sponsoring one child to attend camp.
"This unique partnership resulted from a personal meeting with Francesca Tenconi and her family," says Francois Fournier, president of Galderma Laboratories. "We have been deeply touched and impressed by Francesca's exceptional courage and commitment to improve the lives of children suffering from severe skin conditions, a cause that aligns with Galderma's mission."
The special edition Cetaphil Moisturizing Cream, $14.99 (16 oz.), was to be available beginning September 2012 at Walgreens stores.