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Consider these 10 stats from the Allergan 360 Aesthetics Report for aesthetic practice marketing and more.
In early April, Allergan released results from the Allergan 360 Aesthetics Report, in which more than 14,500 consumers and 1,300 aesthetic physicians in 18 countries, including the U.S., shared their thoughts and behaviors related to perceptions of beauty, aesthetic procedures and more.
Many of the report’s statistics could help aesthetic practices not only better understand potential patients but more efficiently market to them.
The report reflects online survey responses from what Allergan refers to as “aesthetically conscious consumers,” meaning they qualified for the survey by indicating the following:
Physicians surveyed included plastic surgeons, dermatologists and non-core physicians who see aesthetic patients in a private setting, according to the survey’s methodology.
10 Insights Gleaned From the Allergan 360 Aesthetics Report
For more on the report, go to 360aestheticsreport.com.