New SPF formulation

A whipped line of sunscreen was introduced this summer by Bayer, the maker of Coppertone. Available in both the CLEARLYSheer and WaterBABIES Pure & Simple, the whipped formula has a rich and creamy texture, absorbs quickly, feels light on skin, and won’t clog pores according to the company. Over the summer, the brand promoted the new formulation to outdoor enthusiasts through a contest, pop-up experience event, and partnerships with bloggers as well as The Skin Cancer Foundation.

FOR MORE INFORMATION: www.coppertone.com.