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Ten tips for developing a social media marketing policy that will help you avoid pitfalls and stay relevant while giving your practice a glowing social presence and reputation.
Remember when the necessity of a website for medical practice was something of a debate; especially for smaller private practices with tight budgets and limited staff support? The funny thing is that those were the practices that stood to benefit the most, and now days that’s understood, accepted and utilized - no question.
Social media is sometimes thought of as the next step in digital marketing and one that smaller practices are sometimes hesitant to take. Without having the benefit of a legal department handing down a policy, it’s not unreasonable to be concerned about potential risk and liability. Like a website, social media marketing has become a necessary component of a well-balanced marketing plan.
The good news is, if your practice is a late adopter of social media marketing, you have one advantage over practices that jumped on the bandwagon early on when it was still the Wild West of marketing. That’s the advantage of letting all the early guys make the mistakes and wrestle their way sloppily through developing best practices. No doubt many early adopters made their fair share of mistakes along the way, but if they stuck with it, they have also likely built up followings and learned how to provide consistent, reliable content that patients enjoy and look to for relevant information.
Whether you’re a late adopter finally ready to dive in to social media marketing or a practice with a well-established social media presence, there are plenty of data-driven guidelines, best practices and getting-started information available now. You can find credible resources on subjects like developing your first social media campaign, where to get content and which social media channels work best for different types of marketing. Below are ten social media “manners” tips - basic online social media behavioral habits - that newbies can use to guide their policies and seasoned social media marketers can use to review their existing social media marketing practices.
If you’re just starting out, it would be wise to follow a few colleagues in your specialty whose social media strategies you respect. This will boost your social media marketing IQ and provide something to aim for. Keep these ten tips nearby as you develop your practice policy on social media. In addition to avoiding pitfalls, they will help you stay relevant and positive with online communication while giving your practice a glowing social media presence and reputation.
Additional resources for using social media marketing for your dermatology practice:
Why is it social media important for my dermatology practice? http://dermatologytimes.modernmedicine.com/dermatology-times/news/why-social-media-important-dermatology
What are the benefits and rewards of using social media? http://dermatologytimes.modernmedicine.com/dermatology-times/content/tags/blogging/how-social-media-can-benefit-your-practice
Understanding and avoiding the risks of social media marketingyou're your dermatology practice
Understanding the importance of content in social media: http://dermatologytimes.modernmedicine.com/dermatology-times/news/content-drives-social-media