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Paula Moyer is a medical writer based in Minneapolis, Minnesota.
Male patients comprise a discerning and sensitive market, and regardless of its benefits, a product that seems feminine will fail, as will any product associated with multiple steps, say Zoe D. Draelos, M.D., and Joel Schlessinger, M.D.
However, the quest for a heightened skincare experience is not universal, she says. "To a lot of men, using skincare products is felt to be feminizing, and they are resistant.