Masculine appeal encourages men to accept skincare products

July 1, 2012

Male patients comprise a discerning and sensitive market, and regardless of its benefits, a product that seems feminine will fail, as will any product associated with multiple steps, say Zoe D. Draelos, M.D., and Joel Schlessinger, M.D.

Key Points

However, the quest for a heightened skincare experience is not universal, she says. "To a lot of men, using skincare products is felt to be feminizing, and they are resistant.