Defeat the opposition: five electronic essentials

February 1, 2004

In the beginning of Internet marketing, the most important aspect of the strategy was the practice website. Today, in order to capture Internet traffic and manage it, there are five necessary components, including: 1) an effective website; 2) a directory listing; 3) search engine optimization; 4) a commercial e-mail program; and 5) integration and implementation. Without these five components, a practice is missing out on the complete equation.