Dermatologists often talk about how important it is to manage the impact of no-shows: the patients who fail to show up for appointments. But are you giving enough attention to the patients who cancel appointments?
A cancellation - especially one made on short notice - can hurt your income just as much as a no-show. Let's take a closer look at the impact of appointment cancellations and why tracking and analyzing them is every bit as important as tracking and analyzing no-show rates.
In addition to providing an easy way to convert cancelled appointments into revenue-producing visits, the very fact that you keep a waiting list will likely get a positive reaction from patients. They will appreciate being given the chance to be seen earlier.