Galderma announced on March 4 they plan to invest in their aesthetic portfolio, increase their U.S. salesforce, improve their ASPIRE Galderma Rewards digital program and introduce a collaboration with ZO Skin Health.
According to a press release, the company will alter their ASPIRE Galderma Rewards program by instituting a new app on Apple and Android devices where consumers can view and manage their reward points on the go while also having the capability to select their preferred provider. Additionally, the rewards program will soon be able to integrate with electronic medical records commonly used in the aesthetic industry and will be launched in the second quarter of 2020.
"At Galderma, we're relentlessly focused on driving trust and success for our customers. The acceleration of our growth and expansion plans, underscores Galderma's commitment to the growing aesthetics market," says Alisa Lask, vice president and general manager of Galderma U.S. Aesthetics.
The company reports a 15% U.S. salesforce increase and says they plan to expand upon that growth by providing its salesforce with new resources and tools, which include a new collaboration between Galderma’s Restylane and ZO Skin Health and an amplified national direct-to-consumer Restylane marketing campaign to aid in the push of consumers to aesthetic providers.
Zo Skin Health, a skin care brand developed and created by Zein Obagi, M.D., provides prescription and over-the-counter skin care products to consumers.
"This collaboration with Restylane and ZO Skin Health means my patients have an opportunity to experience two premium brands. This innovative offering is a unique and compelling way to bring new patients to my practice," says Steven F. Weiner, M.D., facial plastic surgeon and Galderma consultant.
Galderma. Galderma Announces an Acceleration of its Growth and Expansion Plans to Support Aesthetic Providers. PR Newswire: press release distribution, targeting, monitoring and marketing. https://www.prnewswire.com/news-releases/galderma-announces-an-accelerat.... Published March 4, 2020. Accessed March 5, 2020.