Marketing experts say that it’s worth it for aesthetic physicians to maximize their RealSelf profiles, and to do so takes relatively simple steps.
Experts offer tips for mining Google Trends to improve marketing efforts.
Generations of people tend to share characteristics that aesthetic practices can harness to better target their marketing efforts.
Test your knowledge about how privacy laws affect your ability to legally interact with patients on social media.
Influencers and practices can be in legal trouble if the influencers fail to disclose their relationships to brands when promoting or endorsing products through social media.
A successful local SEO strategy for a cosmetic surgery practice is not made up of just one or two components. One expert offers an overview of the different factors that will drive people to your website, deliver the information they need, and convert them into new patients.
As increasing numbers of males seek aesthetic treatments, techniques and technologies continually improve to provide better results with reduced discomfort and downtime. Marketing aesthetic services to men, though, can be a tricky proposition.