What used to be “the wild, wild west” of social media has evolved to a more familiar landscape, but it requires a savvy approach in order to make the most of this tool, says Doris Day, M.D., of New York, who presented on the topic at the recent Music City SCALE meeting in Nashville, Tenn. Dr. Day, who describes herself as a dermatologist, artist, journalist and world traveler, has embraced social media with a vibrant presence on Facebook, Twitter, Instagram and YouTube.
As you ponder “What is appropriate for a medical doctor to post on social media?” you might also ask yourself these two questions, she says:
How much of your story is about you, the person? How much is about your professionalism?
If you’re already active on social media, you may be driven by “likes” and the level of interaction between you and your followers. It’s true that more engagement usually yields more followers. And if you’re not active, but think you want to be, you, too, can consider Dr. Day’s advice to make the most of being social.
#1 BE CONSISTANT
Post regularly, daily or weekly, and ideally at the same time.
People will know when to look for you.
#2 DON’T OVERDO
You needn’t spend hours constructing and editing videos. You’re already busy enough. Just ensure that your content is authentic and keep up with technology as best you can.
Dr. Day uses the Canva program for graphics. “It definitely can be challenging at first, but stick with it, and it gets easier,” she says.
#3 THINK, THEN POST
Think ahead about what you want your post to say and how it should look. Go for an interesting mix of content. If you choose engaging content, add a picture or graphic to go with it — you can locate plenty for free.