Before choosing their facelift surgeons, 38% of patients reported “extensive” (1 to 2 years) research and 70% consulted with more than one surgeon.
Researchers found patients had two key reasons for choosing their facelift surgeons: personality/demeanor (26%) and their ability to answer questions (23%).
Other factors included credentials (9%), skill/artistry (8%), returning patient (6%) and surgeon recommendations (5%). Coming in at less than 5% were before and after photos, positive reviews, positive emotional response, referral, price and surgeon’s appearance. Nearly half of the reviews (42%) didn’t list a reason. Only 2% reported regret with surgeon selection.
The overall Worth It score for this population of facelift surgery patients was 96.9%.
“The most important factors why patients chose their surgeon for facelift was related to their ability to communicate, establish rapport, have an appropriate demeanor and answer their questions…,” says Dr. Honeybrook. “So in terms of facelift, at least, the patients mostly chose their surgeon…for interpersonal reasons.”
According to Dr. Honeybrook, it’s widely believed by medical providers that patients weigh patient reviews and before and after photos most heavily when choosing their physicians.
“But it was these basic factors of communication, speaking to them clearly and understanding them, where they wanted to go with their surgery, and also understanding what questions they had,” he says.
Honeybrook A, Arnold M, Locketz GD, et al. (2019, December). A Social Media Analysis. Poster presented at Cosmetic Surgery Forum, Nashville, TN.