Let’s say you’re a dermatology practice located in Atlanta and posting a video demonstration of a new laser skin resurfacing procedure. You could incorporate a blend of these types of hashtags:
#laserskincare #laserskinresurfacing #laserskinrejuvenation #atl #atlanta #atlantamoms #atlantafitness #momsquad #mommymakeover #buckheadatl #aesthetics
There are not 30 here, but you get the general idea of the ideal blend that should be used.
Step 8. Encourage Employee Involvement
Last, but certainly not least, is get your employees involved and excited about the success of the Instagram program.
You would be hard-pressed not to be able to find several of your employees that are very active on their social media in their personal life. Put a program in place that not only encourages but rewards your employees for getting onboard with helping promote the practice to their sphere of influence. You could even try a monthly employee takeover day where they handle content creation for the day on the account.
Make sure you set guidelines and parameters, but this can be a great way to gain access to new audiences in the local community. Consider having signs or posters created that the employees can use to have fun with patients and to create more visual content.
Instagram marketing for medical practices is one of the most effective ways to reach new patients and broadcast your content. Be patient but proactive with the growth and don’t be afraid to try new things. But, most importantly, be engaged, be consistent and create a structure for provider involvement.
Follow these tips, and your practice will be well on its way to cultivating an active community of loyal patients.
If you are looking for more tips to grow your Instagram following make sure to check out this 13 Instagram Marketing Tools Every Practice Needs ASAP eBook.
Justin Knott is the President of an award-winning healthcare marketing agency, Intrepy Healthcare Marketing. He founded his agency in 2014 to bring a specialized approach to marketing for medical and dental practices. His primary focuses lie in digital marketing, social media marketing, medical SEO strategy, and advertising to help practices generate new, targeted patients. Justin has been published as an SEO and marketing thought leader in dozens of online publications.