“It’s important to be aware of trends in the market, but if they aren’t relevant to your client base, you may end up buying a piece of equipment you don’t need,” they write. “Avoid costly mistakes by first investigating what your competitors are offering.”
Dermatology Times reported in a 2018 article that, “… it is important that dermatologists consider what particular devices fit into a specific practice and their capabilities. ‘It is great if you have a device that can address both clinical conditions and aesthetic conditions,’ Mark Nestor, M.D., Ph.D., of the Center for Clinical and Cosmetic Research in Aventura, Florida, said. Other considerations include the technology itself, consumables, the amount of space needed and cost.”
Dr. Nestor advised Dermatology Times readers last year of the importance of device section based on the individual practice and capabilities. “’It is great if you have a device that can address both clinical conditions and aesthetic conditions,” he said.’ Other considerations include the technology itself, consumables, the amount of space needed and cost.”
Finally, it’s all about the budget. Weigh the price of the device against the potential patients it would serve and the number of treatments it would take to pay it off. If it doesn’t line up, research whether there’s a device that would be better suited for your patients’ needs.
For Dr. Chilukuri, marketing the device correctly equals a painless integration into the practice.
From the broad stroke of overall education to fine tuning efforts for the individual “brand ambassador” patients, “I think [those are] some of the easiest ways to introduce a technology successfully,” he says.