Dermatologist Hector Franco believes there's more to skin images than mere diagnostic value. His son, Nick Franco, an artist living in Chicago, has brought his father's thinking to life in a collection he calls "inskin."
Partner Content: E-Mazing Medical Marketing Minute Creating a digital culture that best serves patients
Wendy Weiss, marketing manager for Dermatology Associates in Norwood, Mass. discusses how digital marketing is leading to a culture change within the practice and a better way to serve future and existing patients.
Strategies to avoid fractional laser complications include lowering laser parameters and paying attention to patient histories. Should complications occur, early recognition and treatment can reduce the potential for scarring.
Jacob Boeckmann, M.D., of Facial Aesthetic Concepts in Orange County, Calif., discusses the value of high quality web content to inform and educate both new and existing patients and the value of embracing the benefits of social technology.
Are patients really feeling the influence of social media on their decisions to have a cosmetic surgery procedure? What you can expect in the New Year.
From proven workhorse lasers to the best lasers for specific conditions, expert dermatologists offer their perspective and advice for choosing the right lasers for your practice.
When it comes to laser and light treatments in the New Year, this is what experts have to say you can expect to see more of.
Dermatologists and cosmetic surgeons who direct medical spas assume responsibility for all procedures performed. While it can be a financially rewarding career move, many physician and nonphysician medspa owners may be operating these facilities illegally and not know it.
Adam DeGraide, CEO of Crystal Clearl Digital Marketing, interviews Reza Sadrian, M.D., of Sadrian Plastic Surgery in San Diego, Calif., who discusses the power of a patient's story as a marketing tool and how his practice is sharing these stories online in a very effective and practical way.
Directing a medspa might seem like an easy way to make money. After all, it’s a no-brainer for many dermatologists and cosmetic surgeons who perform cosmetic procedures day in and day out. But that’s not reality, experts say. Here’s what they say you need to know before signing on.