Social media, an up-to-date web site, and a regular email newsletter highlighting what is new in your practice are ways to market yourself and your practice. Experts at the 2015 AAD also advise developing relationships with plastic surgery peers and carrying products for purchase at the office.
Adam DeGraide, CEO of Crystal Clear Digital Marketing talks with John B. Lazor, M.D., M.B.A., F.A.C.S., of the New England Cosmetic Surgery and Laser Center in Weymouth, Mass. The two discuss the value of using before and after photos to educate patients on the results achievable using injectables.
In starting a practice, experts say, everything from marketing matters to real-estate strategies should stem from the reason or reasons that one chose dermatology in the first place.
Partner Content: E-Mazing Medical Marketing Minute on the power of social media in practice building
Thomas Jeneby, M.D., of the Plastic Cosmetic Center of South Texas, to discusses the power of social media in building his practice and retaining patients.
In dealing with complications, experts advise being responsive and accessible to affected patients – and remembering to take care of oneself in the event of a lawsuit.